top of page
  • Writer's pictureSCREEN GOAT

Your Elevator Pitch

The top film schools use this exercise to prepare students to confidently and convincingly deliver the famous Elevator Pitch.

You have worked so hard to create a great story and if only you had a moment to share your idea with someone who could help bring it to life, could you?

Use this tool to practice making that important pitch the best it could possibly be.

How do you do this?

Boil your amazing script down into a condensed story that will hook your audience’s attention. Summarize your script, while avoiding minor details. Keep them interested!

1. Create an attention grabbing hook.

2. Write a logline that effectively explains your story.

3. Close with your ending or leaving your person in suspense.

4. Write and refine.

This is the scenario:

You are working on a shoot or attending an event, and you get in the elevator only to bump into your person of choice.

Examples: Bob Iger, Tyler Perry, Oprah Winfrey, Steven Spielberg, Bryan Cugler, Kevin Feige, Ava DuVernay, Jennifer Lopez, Zendaya, Issa Rae, Lin-Manuel Miranda, Kevin Hart, Michael B. Jordan, Scarlett Johansson, Joe and Anthony Russo, James Cameron, Quentin Tarantino, Brad Pitt, Jon Favreau, Dwayne "The Rock" Johnson, Jordan Peele, Lorne Michaels, Reese Witherspoon, Shonda Rhimes, or J.J. Abrams.

Hit the play button on The Elevator Pitch video and practice (out loud) your best 30 second pitch.

Going Deeper:

A filmmaker's 30-second elevator pitch is a crucial tool for filmmakers, as it allows them to quickly and effectively pitch their idea to potential investors, producers, and other industry professionals.

The key to a successful 30-second elevator pitch is to grab the listener's attention and make them want to learn more about the project. This can be achieved by highlighting the unique aspects of the film, such as its genre, setting, or characters. It's also important to convey the film's overall concept and theme in a clear and concise manner.

One way to craft a strong 30-second elevator pitch is to start with a hook, such as an intriguing premise or a surprising twist. For example, a filmmaker might say "Imagine a world where all technology is banned, and a group of rebels must use their wits and ingenuity to survive." This immediately sets the scene and raises questions in the listener's mind.

Another important aspect of a 30-second elevator pitch is to convey the intended audience for the film. This can be done by mentioning the target demographic, such as "This film is for fans of action-adventure movies," or by describing the tone or style of the film, such as "This is a heart-warming family comedy."

Finally, it's important to be confident and enthusiastic when delivering a 30-second elevator pitch. Filmmakers should practice their pitch beforehand and be ready to answer any questions that may arise.

By following these guidelines, filmmakers can effectively pitch their ideas and take the first step towards bringing their visions to the big screen.

Hit the play button on The Elevator Pitch video and practice (out loud) your best 30 second pitch.

See you next time on SCREENGOAT.


Check these out:

Free Production & Blogging Resources:

Copyright © 2023 Screengoat & Round-Circle, Inc.


Commenting has been turned off.
bottom of page